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Small Business Optimism At 8-Year High
The National Federation of Independent Business (NFIB) said its Small Business Optimism Index increased 2.3 points to 100.4 in December, the highest reading since October 2006. This new wave of optimism among small business owners was bolstered by strong job numbers in November, which approached a 14-year high during the month. These trends, coupled with a surge in sales expectations, as well as capital outlays and business expansion plans, have driven the NFIB’s Small Business Optimism Index back to its pre-recession average. While hiring remains below pre-recession levels, there's little doubt the jobs market is tightening.
Additionally, the Job Openings and Labor Turnover Survey report showed there were 1.82 people for every open job in November, the smallest ratio since January 2008. This data supports the recent strong trend in job growth and suggested acceleration in 2015.
Furthermore, 25 percent of NFIB member firms reported increased compensation in the past three months, up from November's 21 percent, a number that has been trending upward since the financial crisis. Seventeen percent expect to increase compensation in the next six months, up from 13 percent the previous month
OnDeck Capital Announces Marketplace to Connect Institutional Investors with Small Business Borrowers
On Deck Capital, has announced the general availability of OnDeck Marketplace™, a platform that enables institutional investors to purchase small business loans originated by OnDeck. To use the platform, each institutional investor opens its own OnDeck Marketplace account, purchases loans on a programmatic basis, and then receives daily principal and interest payments from the loans it owns. OnDeck services the loans institutions purchase, making the process seamless, transparent and efficient.
One of the key drivers for the OnDeck Marketplace platform is the company’s proprietary OnDeck Score® – a business credit score that leverages big data for small business customers rather than relying solely on the small business owner’s personal credit history. Loans in OnDeck Marketplace are graded A through F mostly based on their OnDeck Score, and these grades set the prices institutional investors pay for individual loans.
For more information visit www.ondeck.com/marketplace
American Express "Small Business Saturday" wins 21st Century Advertising Age award
In 1999, Advertising Age Magazine set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. They ranked the 100 best campaigns of the century in a special issue. For 2015, the list was updated with 15 of the best ad campaigns of the 21st Century.
American Express's "Small Business Saturday" campaign was actually almost dubbed "Local Tuesday." That was the original idea tossed around in 2010 when American Express OPEN asked for ideas from agencies to help their small-business merchants boost sales. Four years later, it's now an actual holiday, and an ongoing relationship building program from AmEx and its small business customers. The effort, with the simple call to action—shop small—has included social-media toolkits, packets of logos, posters, buttons and digital assets distributed nationally each year.
In 2013, “Small Business Saturday” generated $5.7 billion in sales and is considered a cultural movement that has changed the way consumers view and support small businesses. Our congratulations go out to American Express for this achievement.
You can explore the entire set of 21st Century winning ad campaigns in Advertising Age’s book available from adage.com.