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The magicians tell the credit story, with the help of a few tools.

June 22, 2011 by marykathryn.jarcy

In my first blog posting I mentioned credit reports were the credit story of a business. In this posting I’d like to provide you with some insights on the raw materials that are brought together to become the chapters within the credit story.

You may think it’s simple to compile information to create the story. However that’s far from the reality. There’s no tool that easily links payment information, public record filings or collection experiences from thousands of suppliers. There’s no magic tool that scrubs and standardizes all the information. If you’ve ever tried to combine data from multiple customer databases where there’s not a common link you’ve experienced the painful reality of what it takes to create the story. The story is in the data but putting it together is the challenge.

At Experian, a team of magicians (a.k.a. data analysts and technology experts) come together and create tools that sift through information. Through these tools and a bit of magic we determine what can be brought together to begin the story for a new business or add a chapter for another. At Experian this process occurs within our BizSourceSM database using our TrueSearchSM matching engine. In my next blog I’ll share my thoughts on these powerful tools.

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