Which comes first - BizSource or TrueSearch? It’s a bit like the chicken and the egg – without one you can’t have the other. BizSource is the repository where all the information coming into Experian’s commercial database is housed. This repository holds the information that’s essential for creating the credit story – trade payment, public record, collection experiences and firmographic information. The true magic happens when TrueSearch, our search match engine, sifts through millions of records and assigns a unique identification number to each unique business found.
Each time a new identification number is assigned, we look to identify if the business is linked to other businesses within our database. What do I mean be linked? In this case I’m referring to businesses legally connected. This connection is often referred to as Corporate Linkage. The linkage may be simple – as in the case of a small business with three operating locations. The linkage may be complex – as in the case of Experian which is made up of multiple linkage entities. Rather simple or complex visibility into corporate family is essential.
BizSource and TrueSearch are the foundation for all products and services we offer. So let’s just say that like the chicken and the egg, both BizSource and TrueSearch are critical to delivering superior business credit data, which always comes first in my opinion.