In prior posts I have discussed Experian’s data model and how the data model allows us to keep our commercial file up-to-date and accurate. Today, I’ll explain how we leverage our data assets and technology infrastructure to make Corporate Hierarchy Linkage available to customers.
I’m sure no one will be surprised to hear me say that the “richness” of the data model is the backbone of our Corporate Linkage solution. Our data model takes advantage of the strengths and uniqueness of thousands of data sources and gives us a lot to work with as we bring Corporate Linkage to market. But first, let me describe the “back office” process that makes all of this happen.
Experian undertook a re-platforming initiative several years ago that made our robust data and linkage processes possible. This was a significant investment that resulted in a very nimble relational database environment we call BizSource. The development and migration to BizSource generated the capability to store and leverage data in ways that create strong benefits to our customers, and is the envy of other industry players.
So what does all this talk about the data environment have to do with Corporate Linkage? Well, the quick answer is that it allows us to combine best-in-class sourced data, robust data rules and targeted manual revisions, creating a multi-dimensional linkage model.
Next time, I’ll drill down on each of these elements and explain how the “linkage recipe” works.