Experian Business Information Services and Experian Data Quality are teaming up on Monday December 7th at 9:00 (PST) to present a very special webinar focused on getting premium performance from your B2B marketing data. If you are challenged to improve conversion rates for B2B marketing campaigns, this webinar is for you.
Companies are collecting more data than ever before on prospects and customers alike, but are having trouble making the most of that data. Information is often bad or incomplete, making it difficult to answer common questions like:
- How many customers do I actually have?
- Which ones should I upsell to?
- What channels should I be using for acquisition?
- What’s the real opportunity out there?
With robust data management and cleansing techniques combined with analytics, marketers can gain confidence and be more effective.
To maximize your business marketing objectives join us for this webinar to learn best practices for driving the most value from your business marketing data, and gain insights to maximize results.
Key topics include:
- Key challenges B2B marketers face today
- Five step comprehensive approach to getting better insights
- How you can use data to optimize your marketing programs
Don't miss this opportunity to unleash hidden potential from your B2B marketing data while gaining important insights about the benefits of data quality standards.